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Apple Ads

When you start talking to people about Apple or about Steve Jobs, the conversation often turns to the brilliance and ground-breaking nature of the advertising campaigns they employed over the years. The seminal ad, of course was the 1984 Super Bowl one (followed one year later by the much less successful Lemmings Super Bowl ad), and since yesterday was Super Bowl Sunday I thought we might start our next discussion topic here. I was struck in the book at how divided the internal opinion of the 1984 ad was (p. 162-165). Hind sight is always 20-20, I guess, but I wonder what would have happened if the hesitant voices had prevailed? But that was not the only iconic ads that Apple created. In case you need some refreshers – here’s a link to 10 most memorable Apple commercials and a great page showing the evolution of Apple print ads. Also here is a link with some images of the Think Different posters and the iPod ads which were discussed in the book as so revolutionary.

So I’d be curious to hear people’s thoughts on the marketing strategies Apple has used over the years. What do you remember? Why do you think you remember them? Did they influence your decision to buy an Apple Product? Any other comments about Apple’s advertising and marketing strategies also welcome!

Category: Discussion, Steve Jobs | Tag: , ,

3 Responses to Apple Ads

  1. Cynthia says:

    I didn’t by a MAC or an MAC Office because of those commercials. Too dark – too negative – too dreary.

    I’m a MAC / I’m a PC works becuase of the humor and they address real differences between the two products.

    Apple’s best move has always been the logo – you just can’t miss it!

  2. Pat says:

    My favorite Apple commercials of all time were the “I”m a Mac, I’m a PC” commercials. No real fanfare, just two computers personified by actors who were enormously funny without saying much at all. They were so effective to me because they distinguished Macs from the problematic PCs. The PC talked about its problems and the Mac listened with a sympathetic ear so to speak. No doubt about which product was superior! Loved it!!

    • Giz Womack says:

      Agreed! Those “I’m a Mac, I’m a PC” ads were amazing! Apple really knows how to do creative and “to the point” ads that are so clearly about the cult of Apple they jump out at you! They never make an ad where you don’t remember it is an Apple ad! Too often marketing comes up with a clever advertising idea, but the company name is lost!

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