Two Roads to Innovation
February 19th, 2012 | 2 comments »
In Steve Lohr’s recent article in the New York Times entitled “The Yin and Yang of Innovation” , he interviews John Kao, an innovation adviser, who uses the examples of Apple and Google to describe different models of innovation. Google uses data and experimentation, with users as part of the process. Apple takes a top down approach. When Steve Jobs was once asked about what market research Apple used to create such amazing products, his response was “none”. The article also describes how many internet start-ups follow the Google model, taking advantage of the low barriers to enter the marketplace and create products based on “crunching the data”, but often breakthrough ideas come from individuals, not committees. Ultimately, it seems as though the ideal model would be able to combine the Apple and Google models, but is easier said than done. Does anyone have any thoughts on these or other models of innovation?